Hallow, #1 Prayer App, to Launch Commercial During Big Game Ahead of Ash Wednesday

Hallow Super Bowl Commercial

Mark Wahlberg, Jonathan Roumie will star in ad set to air three days before Lent begins

CHICAGO – Hallow, the #1 prayer app in the world, today announced the company’s first-ever Big Game commercial ahead of Ash Wednesday, the beginning of Lent.

Mark Wahlberg and Jonathan Roumie star in the 30-second spot that will encourage fans to take time away from the spectacle of the big game and enjoy a moment of prayer on the Lord’s day.

A clip previewing the commercial can be found here.

Wahlberg begins the commercial, which is set to air shortly before halftime, by inviting viewers to join him in prayer, saying, “God, we take this moment just to give You thanks.”

Wahlberg will help lead Hallow’s annual Pray40 prayer challenge that begins on Ash Wednesday, serving as one of the voices guiding reflections to help Christians around the world draw closer to God during Lent.

With an early Ash Wednesday in 2024 (Feb. 14) and Super Bowl LVIII taking place on Feb. 11, among its latest-ever dates, the two events occur in the same week for the first time since 2008.

“The goal at Hallow has always been to reach out to as many folks as possible, both those who take their faith seriously and especially those who might have fallen away, and invite them deeper into a relationship with God,” said Alex Jones, Hallow co-founder and CEO.

“When we learned about the timing of the Big Game this year, we couldn’t have been more excited to work with Mark and Jonathan to use it as an opportunity to invite millions into prayer.”

Last Ash Wednesday, Hallow made history by rising to No. 3 in Apple’s AppStore, becoming the first health and wellness app to ever reach the Top 10, ahead of Instagram, Facebook, TikTok, and others.

Timothy Reckart directed Hallow’s Big Game commercial, while Venture served as the producer.

About Hallow

Hallow helps people deepen their relationship with God through audio-guided prayers, sleep meditations, Bible readings, meditations, and music. The app has more than 10,000 sessions including a Daily Rosary, Daily Gospel, Daily Saint, Novenas, Examens, Father Mike Schmitz’s Bible in a Year, The Chosen’s Jonathan Roumie’s audio Bible, Bishop Barron’s Sunday Sermons, peaceful Christian music, Gregorian chant, and so much more. Launched in December 2018, Hallow is now the #1 Catholic app in the world and has been downloaded 10 million times and used to pray over 300 million times across 150-plus countries.


Stephen Spiewak


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